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Case study
Vested Finance
Consumer fintech for Indian retail investors trading US equities. A 19% conversion lift, and Extended Hours Trading shipped end-to-end.
- Role
- Product Design Lead
- Period
- Jan 2023 - Apr 2023
- Context
- Consumer fintech, remote
19%
Remittance conversion lift
Problem
The problem
Vested Finance serves Indian retail investors trading US equities - a consumer fintech product where remittance is a core conversion step, and button placement in that flow was leaving conversion on the table.
Approach
How it got built
Optimized button placement on the remittance flow.
Designed and shipped Extended Hours Trading for desktop and mobile end-to-end - full IA, interaction and visual design - on a tight timeline.
Shipped
What I shipped
- The optimized remittance conversion flow.
- Extended Hours Trading, for desktop and mobile.
Outcome
What it moved
- 19% lift in remittance conversion.
TODO - verify
- The resume gives the fix (button placement) and the result (19% lift) but not the research or testing that identified the change, or the specific IA solution behind Extended Hours Trading - verify before adding methodology detail.
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